Role
Founding UX Designer
Timeline
6 months
(End-to-end design)
Users
Online and In-Store Shoppers, Budget-Conscious Savers
Platform
Mobile App (iOS/Android)
My Contribution & Key Impact
💜 Defined and implemented the end-to-end product experience for a fintech platform enabling automated savings through gold reward conversion, designing onboarding, micro-investment journeys and seamless transaction workflows from concept to MVP prototype.
The Challenge
Financial management apps often overwhelm users with complex interfaces and jargon. Meanwhile, brand rewards and cashbacks sit unused in digital wallets, failing to create real financial value for consumers.
Key Problems
📌 Scattered rewards across multiple platforms
📌 Complex financial workflows deter savings
📌 Lack of tangible wealth-building mechanisms
The Solution
SayF intelligently converts brand rewards into gold savings, making wealth management accessible and automatic. The platform simplifies complex financial processes into intuitive interactions that anyone can understand.
Design Goals
✓Unified rewards management system
✓Automatic conversion to tangible assets
✓Simple, delightful user experience
Comprehensive mobile experience from onboarding to withdrawal
Key Features & Screens
At-a-glance Financial Overview
The home screen provides instant visibility into savings, active rewards, and suggested actions. Users can track their gold accumulation, view partner stores, and access quick actions without cognitive overload.
📍Savings Card
Clear visualization of total gold savings with milestone tracking and progress indicators
📍Quick Actions
One-tap access to explore stores, view transactions, and manage rewards
📍Partner Stores and Gold Rate
Horizontally scrollable store grid with live gold rate display, and advertisements and other services
Complete Financial Transparency
Every transaction is tracked and categorized with clear status indicators. Users can filter by rewards, stores, or auto-save activities, with detailed breakdowns of cashback amounts and gold conversions.
📍Status Clarity
Color-coded status badges (Pending, Successful, Failed) with appropriate icons
📍Quick Filters
Tab-based filtering for Rewards, Stores, Auto Save, and more
📍Expandable Details
Tap to reveal full transaction information and related actions
Gamified Reward Experience
Engaging scratch card mechanism transforms reward collection into an exciting experience. Users can see their total cashback converted to gold equivalents and browse through available rewards from partner brands.
📍Scratch Cards
Interactive scratch-to-reveal mechanism creates anticipation and delight
📍Value Display
Dual display of cashback in currency and gold weight for clarity
📍Carousel View
Horizontally scrollable rewards with "View All" option that takes user to listed view of scratch cards
Multiple Redemption Paths
Users can choose how to use their savings: direct bank deposit, physical gold delivery, or gift cards. Each option is clearly explained with visual guidance and expected timelines.
📍Direct Bank Transfer
Instant conversion to cash with direct deposit to linked account
📍Gold Delivery
Physical gold coins delivered to home with tracking
📍Gift-Cards
E-gift cards for popular brands with instant activation and simple redemption
Tangible Asset Management
Browse certified gold coins with detailed specifications, live pricing, and secure checkout. Visual indicators show selected items and progress through the purchase flow.
📍Product Cards
Clear display of weight, purity, and current price with elegant visuals
📍Selection State
Visual feedback with checkmarks and highlighted borders
📍Transperancy and trust building
Every option comes with instructions and easy steps to withdraw savings on the app - allows user to undo action
Simplified Gift-Card Purchase
Step-by-step guidance for purchasing e-gift cards with clear instructions, amount selection, and online/offline redemption options. The design reduces friction while maintaining financial transparency.
📍3-Step Process
Visual timeline shows users exactly what to expect and what process to follow
📍Quick Amounts
Preset denominations with custom amount input option along with error cases to prevent null inputs
📍Mode Selection
Clear toggle between online and offline redemption methods and integration with external payment app
Key Design Decisions
Strategic choices that shaped the user experience
Key Tradeoffs
Prioritizations and decisions made while building the foundation for a startup
As the sole designer for an early-stage fintech startup, I designed the entire product from scratch with no existing design system, brand guidelines, or reference points. The primary goal was to create a compelling MVP that would secure seed funding while establishing scalable design foundations for future growth.
Key Learnings
